Mashreq’s ‘Salaam Rewards’ wins 2 awards

Dubai / Emirates Business

Mashreq ‘Salaam Rewards’ Customer Loyalty Program by Mashreq, UAE’s leading financial institution, was awarded two of the top awards for its continued efforts to offer enhanced customer experience; “Best Customer Experience Initiative” award at this year’s MEFTECH Innovation Awards – one of the MENA regions’ largest and most prestigious financial innovation gatherings and “Best Customer Loyalty Program” at the Banker Middle East Product Awards 2016 – more proof of the bank’s continued success in innovating the GCC regions’ financial services. It is a unique loyalty program that rewards customers for banking with Mashreq.
The awards recognize the banks’ continued focus on innovation; Mashreq has proven to be a conduit for innovative ideas and thinking over the years, and continues to be recognized for its emphasis on customers and their experience. The technology behind the Salaam rewards combines all earn and redeem options offered across the industry, in a single
platform.
Subroto Som, Group of Head of Retail Banking Group at Mashreq said: “Salaam is one of our most innovative loyalty programs, and the MEFTECH Innovation award is a result of our focus on employing technology and innovations to create a simple, flexible and rewarding experience for our customers. Our Salaam Customer Loyalty program enables customers to earn and accumulate points quickly and easily, while facilitating partners and brands to participate and leverage the program to generate additional revenues. Ultimately, our primary focus is our customers and how we can make their relationship with us more rewarding- and this is yet another step in our quest to provide them with the ultimate banking experience.”
Customers have a wide choice of brands spread across UAE where the points can be used against their purchases at the cash counter through point-of-sale machine. Salaam offers more than 270 brands (across 2,200 retail stores) spread across 23 lifestyle categories for customers to choose.
“We use innovation to drive simplicity and value, and this is reflected in our Salaam Loyalty programme,” added Pankaj Kundra, Head of Payments at Mashreq. “What makes Mashreq Salaam unique is that customers earn points simply by doing their day-to-day banking, redeeming points instantly while shopping at merchant outlets and without the use of traditional vouchers or call center redemption processes, hence removing friction from the rewards redemption process. This customer centric rewards platform empowers customer to make redemptions 24X7 in seamless way.”
Mashreq Salaam caters to customers across all segments, as rewards are given on both Conventional and Islamic banking solutions – and while customers benefit by earning multiple points when shopping, Salaam also adds value to the participating merchants, as they get to drive more walk-in customers to their outlets. What’s more, Salaam Rewards is an integral part of Snapp (Mashreq Mobile Banking App), allowing customers to see their Salaam Points balance and its value, locating the redemption outlets in the vicinity and keeping up to date with the latest Salaam offers is now easier than ever.