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DUBAI/ GULF TIME
Kibsons, the UAE’s homegrown e-commerce grocery retailer invites customers to share “Life Unboxed” this February and join them across the Emirates and online for a chance to see inside the ‘big blue box’, whilst sharing your own family moments along the way.
Celebrating the joys of wholesome food and togetherness, everyday life is showcased within the Kibsons campaign titled, “Life Unboxed”, which celebrates both everyday life and the undeniable brand hero of Kibsons, the iconic ‘big blue box’, which is the mainstay of many families weekly planning across the UAE.
Every day, thousands of homes across the UAE receive the familiar Kibsons blue box of fresh, healthy groceries. More than sustenance, nourishment and enjoyment, Kibsons delivers #LifeUnboxed.
As a promise of their quality, reliability, and a commitment to making a positive impact on the well-being of their customers and the planet itself, the Kibsons #LifeUnboxed campaign is inviting everyone to share their life unboxed stories, pictures, and videos using the hashtag: #LifeUnboxed across YouTube, Facebook and Instagram this month and win amazing prizes of up to AED45,000.
For your chance to ‘see inside’ Kisons and share your #LifeUnboxed in person at the giant Kibsons box activation in Dubai and Abu Dhabi, you can visit Umm Al Emarat Park in Abu Dhbai from 16th – 17th and 23rd – 24th February and in Dubai, the box will be showcased at Taste of Dubai from 23rd – 25th February.
Any visitors who visit these locations and engage and share content on social media tagging Kibsons and using the #LifeUnboxed hashtag will receive a gift and 3 month Kibsons platinum membership. They will also be in the running to win amazing Kibsons credit prizes of up to AED45,000. The winners will be announced on 26th February on ARN platforms as well as Kibsons website and social media @kibsons.
Between now and 25th February, listeners across ARN radio stations can also stand a chance to win an entry ticket to the Kibsons #LifeUnboxed Picnic on the 25th February by sharing their stories, memories, pictures and videos that include their Kibsons boxes on their social media, tagging ARN and Kibsons. With a large scale experiential Kibsons box, winners can engage in a number of activations, share their stories and be in with a chance of winning more Kibsons credit prizes!
Halima Jumani, Director, Kibsons said “Everything we do starts and ends with our customers, so it seemed very natural to take our Kibsons Life Unboxed campaign on a trip around the UAE. Some of our most loyal customers are at the very centre of our campaign this month and we can’t wait to meet them in person around Dubai and Abu Dhabi. At Kibsons, we champion physical, emotional, and social wellness and inclusion, as well as the importance of leading a life brimming with health, contentment, and togetherness. We are grateful to the families that open their homes to us, and to the thousands, who choose Kibsons and receive our blue boxes every day.”