GMC an opportunity to keep pace with AI applications: Professor at London School of Economics tells WAM

ABU DHABI / WAM

Professor Charlie Beckett, Professor of Practice, Director of Polis and the Polis/LSE JournalismAI project at the London School of Economics and Political Science (LSE), said that the Global Media Congress is an ideal opportunity for global media entities to come together to showcase their innovative technologies, including artificial intelligence (AI) applications.
In a statement to the Emirates News Agency (WAM), Beckett explained that technology is developing at a rapid pace and that AI applications have evolved from ChatGPT and the Metaverse to other modern applications at an accelerated pace. In this regard, he noted that the media sector faces a major challenge, which is the difficulty of keeping up with this massive development that requires specific ethics.
Beckett highlighted the significance of digital media in delivering information and content with a single click, noting what technology has imposed with the diversification of the means offered to people, until the matter has become more complex and more interesting.
He also highlighted the necessity to keep up with modern technologies related to artificial intelligence. Despite the great warnings about it being a double-edged sword, these technologies remain an important mechanism for producing thousands of content and services using AI algorithms. He said that “the most important thing for everyone to start dealing with AI and become more acquainted with its updates.”