Sunaina Rana / EMIRATES BUSINESS
Living in a multi-touch, digital age and making your brand your consumer’s first choice is becoming increasingly difficult. USA-based company, Bruce Clay Inc. (BCI), is the global internet marketing optimisation company with over 1,500 digital experts working across nine countries, has recently launched its operations in the Middle East to establish a stronger presence in the region and provide local support to its many UAE-based clients.
Commenting on the company’s latest venture in the Middle East, James Gaubert, General Manager of BCI, told Emirates Business, “It’s a pleasure to launch our operations in Dubai, the online marketing hub. Increasingly, clients are looking for global expertise so establishing a local office was a natural progression to strengthen our existence in the world. Over the years, we’ve helped businesses reinforce and optimise their presence through our structured SEO and PPC practices. We are hoping to enhance these partnerships in the Middle East through our physical presence in the region. The launch in Dubai is a testimony of delivering value for our clients.”
Digital advertising is one of the largest methods of advertising in the world and the Middle East, particularly UAE is catching up with the trend. Research indicates that the digital ad spend in the nation is increasing at 37 per cent per annum to reach an astounding US$1 billion in 2017. The increase in digital advertising reflects an aggressive marketing strategy that brands have adopted to target the online mobile consumer.
BCI is one of the leading digital marketing agencies specialising in a range of services from search engine optimisation (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture & social media and conversion rate optimisation services. Operating out of its office in Dubai, BCI, the Google AdWords certified company uses its proprietary SEO Tool Set to provide an entire gamut of services, ranging from keyword selection, creative development of text ads and rich media campaigns, landing page optimisation and bid management. Its full service digital capabilities support global organisations with brand awareness, consumer engagement and ultimately driving revenue and increasing market share. BCI has full in-house capabilities including copy, creative, translation, social, development and programming, SEO and PPC, strategy and account management.
“Digital advertising in the form of SEO & PPC is becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Dubai is a competitive market and every company is online in one way or another. However, it is the right set of tools that lands you on the first page of Google and drives the right traffic to your website. At Bruce Clay, we apply a scientific methodology to create the awareness your brand seeks. Marketers can focus efforts on building long-term brand awareness, recall and lift, rather than just driving short-term conversions. In addition, digital advertising is cost-effective and the production cost is low. This makes it a hit with most of the brands,” concluded James.
As a leader in cutting-edge online marketing solutions designed to help businesses succeed, BCI continually provides the best possible Internet marketing services and outcomes for its clients. Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated to many languages, to promote ethical search engine optimisation practices. With over 19 years of generating traffic that counts, Bruce Clay, Inc. boasts a vast clientele with multinational profiles including Disney, Johnson& Johnson, Saudi Telecom, Bateel, FCA and many more.
Bruce Clay has been a top search engine optimisation company since 1996, through contributions such as authoring the 746-page Wiley book Search Engine Optimisation All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart, and SEO training and certification programs that promote ethical SEO practices.
According to research by PricewaterhouseCoopers Internet advertising in the UAE, including SEO and PPC, is projected to grow at a compounded rate of 34 per cent per annum to reach US$735 million by 2018. The proliferation of social media and the always-connected nature of the population are leading factors in fueling this digital ad spend increase. It is noted that around 88 per cent of people in this region are social media users and most of them use their mobile phones as the primary way to access the Internet, more than a desktop or a laptop.