From skylines to timelines, this darkness shines a light on climate action

Emirates business

Following a landmark year for climate, Emirates Wildlife Society – WWF is calling on people in the UAE to take climate action by switching off their lights for one hour and switching on their social power by donating their social feeds to Earth Hour. Earth Hour 2016 will be celebrated on Saturday, 19 March between 8:30 and 9:30 p.m.
Last year was the hottest year on record. It was also the year countries came together to work against climate change at the historic summit in Paris. With the world at a climate crossroads, Earth Hour 2016 is our time to shine a light on climate action and build the foundation for a better future for our planet and future generations.
“Climate action today will decide what tomorrow looks like for years to come. Earth Hour empowers each individual to be a part of making climate change history, be it through a social event, interactive campaigns and even social networks,” said Siddarth Das, Executive Director, Earth HourGlobal.
In addition, as the UAE’s most iconic landmarks prepare to switch off their lights for Earth Hour, supporters are also invited to take a stand for climate action on their own personal landmarks – their social media accounts.
By taking Earth Hour to the
digital space, every individual has an opportunity to tell their story on how climate change affects people of all ages, background and cultures and why it is important to act now. This year’s social media campaign “shine a light on climate action” empowers individuals and companies to exponentially spread the message climate action.

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