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Etihad Airways has released its highly anticipated 360-degree virtual reality film starring Oscar-winning actress Nicole Kidman, and helmed by renowned husband and wife directing duo Anthony Atanasio and Valerie Martinez.
The five-minute clip, titled ‘Reimagine’, follows Kidman on a fully experiential journey on one of Etihad’s new Airbus A380s flying between New York and Abu Dhabi, and marks the actress’s first appearance in a virtual reality movie.
The airline used state-of-the-art VR technology and multidisciplinary mediums to bring the feature to life, with each scene in the film taking on a theme intended to stimulate the senses of light, sound, motion, and conversation.
Commenting on its creation, Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said, “We want to share Etihad’s story in a completely new way, using technology to make our consumers a part of the narrative and to experience an Etihad Airways A380 flight first-hand, from anywhere.
“The film demonstrates how, as an innovative brand, we continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology.”