Sunaina Rana / EMIRATES BUSINESS
dipndip — the world’s fastest growing chocolate cafe —
continues its exponential growth as the company has recently signed a $32 million joint venture into the global market.
The chocolate cafe has joined forces with Abu Dhabi-based Almed company to expand their business globally into four new territories. The company has 50 cafes in 13 countries in the Middle East and Asia, dipndip carries out its growth at new destinations in the region, and would very soon be inaugurating cafes in Kazakhstan, Georgia, Shanghai, and Indonesia.
Emad Tinawi, CEO, dipndip, told Emirates Business, “We are pursuing an aggressive yet very carefully measured global expansion that will allow us to keep our quality, brand identity, and our promise to our guests whilst growing revenue.”
dipndip is renowned for using only the finest chocolate in their array of dessert items and beverages – from crepes to cakes to traditional hot chocolate. The company upholding its name offers a range of chocolates whether it is white, milk or dark they have something for every chocolate aficionado.
“With our main focus for expansion on Asia, we are also considering other strategic opportunities for growth. The key to our success in terms of our growth has been working with the right partners using a structure that creates a winning formula for all,” said Tinawi.
The dipndip brand is focused on creating a chocolate experience that starts with its unique tasting and artistic looking desserts. Customers can expect to experience the chocolate not only through taste but all their senses.
dipndip has recently gone through a rebranding exercise
that will not only elevate the brand’s positioning worldwide but also refine the experience to solidify its unique proposition.