Total tourism revenues in Ajman for 2015 reached AED359million — an increase of 19% from 2014 — according to tourism statistics released on Wednesday by the Ajman Tourism Development Department (ATDD).
The report showed that the number of guests in Ajman in 2015 reached 509,658, while those who spent their nights reached 1,392,406. Majority of them booked their stay in hotel and hotel apartments. Average occupancy for hotel last year was 60% with the average room rate of AED514. Hotel apartments recorded average occupancy of 68%.
Guests from the UAE remains the biggest contributor with 132,455 in 2015 followed by GCC nationals with 93,510 and Asians and Africans came in third with 89,113. Other nationalities who visited the emirate are from Europe, America, Russia, CIS countries, New Zealand, Australia and other Arab countries.
In 2015, there were five new establishments added in the inventory totaling 36 establishments with 3,354 hotel rooms and units and 5,074 beds.
The results were released at the ITB event in Berlin and were also presented by the Ajman delegation to HE Juma Mubarak Al Junaibi, UAE Ambassador to Germany, who visited the Ajman government pavilion.
HE Faisal Al Nuaimi, General Manager of ATDD, said: “The report is extremely encouraging knowing that the tourism industry in the UAE has been affected by the drop in the influx of holidaymakers from key markets coupled with low oil prices, currency fluctuations and regional unrest. We anticipate continued growth this year after the launch of Ajman’s new destination brand which will help position the emirate as a leisure and investment destination.”
The Ajman delegation included Ajman Tourism, Ajman Saray, Fairmont Ajman, Crown Palace Hotel, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Hotel, Travel Center, ITLT and Anta Travel and Tours. Visitors to ITB can visit the Government of Ajman stand at ME 203 Hall 22 B until March 13, 2016.
Ajman’s tourism revenue hits AED359mn in 2015