Transitioning into a healthy lifestyle

Sunaina Rana / Emirates Business

Ahmed Al Raeesi found his father as his inspiration to follow the path of Business Development and Management. Ahmed explored different career options including Interior Design and Real Estate and finally found his niche in the food and beverage industry.
Ahmed Al Raeesi, Chairman of Adyton One Genreal Trading told Emirates Business, “Waiwera water is positioned well globally, as the ‘heritage brand’ as it is the oldest artesian water in the Southern Hemisphere. Introducing Waiwera Artesian Water in the UAE is indeed one of my biggest achievements. As a premium product, Waiwera is distributed in many of the finest dining outlets, boutique hotels and specialised gourmet stores around the world. Our target is everyone who would like to transition to a healthy lifestyle. Caregivers concerned fathers and all the people who care about what they ingest.”
Ahmed founded Adyton One General Trading in 2012. He is the Chairman of this Dubai based top food and beverage Distribution Company. Adyton One General Trading is in partnership with the Armed Forces Cooperative Society, a member of H.H Sheikh Mohammad Bin Rashid Establishment for Small and Medium Enterprise and part of the Adyton Group which is active in Interior Design, Architecture, Real Estate, Trading and Tourism.
Ahmed followed his heart in all aspects of life. His strategy driven innovation is the result of successfully introducing Waiwera Artesian Water in the UAE. Adyton One General Trading is the exclusive agent of Waiwera Artesian Water in GCC, Egypt and Lebanon.
Introducing Waiwera Artesian Water in UAE is indeed one of his biggest achievements. It targets everyone who would like to change to a healthy lifestyle and all the people who care about what they ingest. Moreover, they are committed to reduce the environmental footprint, thus, promoting recyclable PET bottles.
“Adyton is privileged to partner with Waiwera Artesian Water as part of its expansion plans in the UAE, wider Gulf and the Middle East region. Waiwera’s world-famed water quality, award-winning bottle design and environment-friendly policies make the brand a perfect fit for both high-end restaurants and today’s quality and eco-conscious consumers and is a proud addition to Adyton portfolio,” said Raeesi.
He added, “Waiwera has been keen to establish its market presence in the dynamic UAE market, also spread its market presence in the Gulf and Middle East. Our expansion here is timely for consumers looking for a clean water solution that not only tastes great, but is safe to drink and has additional health attributes.”
Adyton One is planning AED33 million investments to reinforce Waiwera’s market reach and footprint in the UAE, and boasts one of the highest per capita water consumption in the world.
In the UAE, more than 250 litres of bottled water are consumed per person per year.
Waiwera Artesian Water is a product of Waiwera Water New Zealand Ltd and positioned well globally as the ‘heritage brand’ as it is the oldest artesian water in the Southern Hemisphere.
As a premium brand, Waiwera water is distributed in many of the finest dining outlets, boutique hotels and specialized gourmet stores around the world.
Waiwera Artesian Water is alkaline with pH level ranging from 7.3 to 8.5 and contains very low sodium in the range of 0.8 to 2 mg/L. The low levels of sodium make it even safe for individuals suffering from hypertension and other medical conditions requiring a low sodium diet.
It is utterly free of human pollution, unadulterated and no intense chemical purification thus having the lowest total dissolved minerals of any bottled water available on the market.
Waiwera Artesian Water is internationally recognized for its unique bottle design, great taste and its therapeutic properties. It has won prestigious design awards and was voted as the world’s best water in 2008 by Decanter Magazine.
“Sustainability is our responsibility. As pioneers in the artesian water industry, Waiwera is committed to the environment. We are working to reduce environmental footprint and meet the expectations of our customers by reducing the waste, increasing recycling by promoting recyclable PET bottles,” said Raeesi.
In UAE, Waiwera Artesian Water is available in 350ml and 500ml BPA-free PET bottles and is Halal certified by the Federation of Islamic Associations of New Zealand (FIANZ).