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Abu Dhabi / Emirates Business
In collaboration with Etihad Airways’ award-winning loyalty program, Etihad Guest, members of Joyalukkas Golden Rewards program can now convert their loyalty points to Etihad Guest Miles.
This is the first time in the Middle East that a jeweller is offering its members the loyalty benefit of converting their loyalty points to miles so they can enjoy privileges such as upgrades and flights. There are currently 120 Joyalukkas locations in the UAE and around the world.
“The concept of the Joyalukkas Golden Rewards loyalty program is to offer our customers a more rewarding experience when they earn and spend points at our showrooms or with our partners around the world,†said Mr. John Paul Alukkas, Executive Director of Joyalukkas Group.
“Without their support through the years, Joyalukkas Group would not be the success it is today and because of this, we are focused on providing our loyal members with a wide array of benefits and the best possible value through our loyalty programâ€.
Yasser Al Yousef, Managing Director of Etihad Guest, said: “We are always looking for new ways to provide our members with greater choice, and the partnership with Joyalukkas supports our wider vision for making Etihad Guest the best global loyalty programme.
“We want to enhance the member experience by providing them with more earning and redemption options. We have built a programme with a membership base of more than 3.8 million members and each new feature is part of a strategic plan to fast track the programme’s growth and become a leading lifestyle loyalty programme.â€