DUBAIÂ / Emirates Business
Under the patronage and attendance of H.H. Sheikh Abdulaziz bin Ali bin Rashid Al Nuaimi, UAEâ€™s â€œGreen Sheikhâ€, Goumbook announced the launch of its nation-wide campaign to minimize plastic bottled water consumption and reduce plastic waste across the UAE. The event took place on May 3 and was hosted and sponsored by the Sofitel Downtown Dubai Hotel and attended by the campaign ambassadors and partners.
With the UAE having one of the highest consumption of bottled water per capita in the world, the aim of the campaign is to raise awareness on the implications of consuming plastic bottled water on peopleâ€™s health and the environment versus consuming filtered tap water, as well as tackling the plastic pollution issue in UAE.
H.H. Sheikh Abdulaziz bin Ali bin Rashid Al Nuaimi commented: â€œThe problem of plastic waste is becoming alarming not just locally but on a global scale. We truly believe we can minimize plastic bottle consumption by creating a change of mindset and making a huge positive impact just by dropping consumption of plastic bottles.â€
â€œBecoming a â€œDrop Itâ€ Member means joining a group of visionary leaders that are making a difference and taking actions that will decide what our tomorrow will look like for generations to come not only in the UAE but all over the world.â€ By 2050, it is expected that there will be more plastic waste in the sea than fish, as per a report released by The Ellen MacArthur Foundation during the World Economic Forum last January 2016.