DPG unveils ‘Serena’ development in Dubai



Dubai Properties Group (DPG), one of the largest fully integrated real estate and community development businesses in Dubai, on Sunday unveiled the master plan of Serena, its latest residential development for 2016, which will be located at DUBAILAND. Spanning a total area of approximately 8.2 million sq.ft., the smartly designed residential community targets the surging affordable housing segment.
With architecture inspired by a Mediterranean Spanish theme, Serena will be developed in five phases, with the first phase anticipated to be completed by Q4 2018. Consisting of aesthetically pleasing landscaped clusters of 4 to 6 units, phase one consists of 2 or 3-bedroom townhouses and 3-bedroom semi-detached villas.
In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road, surrounded by a number of well-known communities developed by Dubai Properties, including Layan and Al Waha. Serena will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility, propounding the development’s idealness for families. The development enjoys ample leasing retail spaces of approximately 100,000 sq.ft., offering its residents significant choices of retail options that serve their daily needs.
Abdullatif AlMulla, GCEO of Dubai Properties Group, said, “Dubai Properties is helping lead the resurgence of Dubai’s real estate market through the smart and strategic development of iconic mixed-use destinations, as we anticipate and deliver on the rapidly changing and diversifying Dubai. Serena stems from our long standing experience in the market, and our understanding of the growing demand for affordable housing in the emirate.”
AlMulla added, “We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought after destinations in the country.”

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