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Double A: Sustainable production, superior quality

Mr Thirawit Leetavorn DA SEVP_1 copy

Our Correspondent / EMIRATES BUSINESS

Double A, Public Company Limited, a fully integrated pulp and paper mill, was incorporated in 1991. Having its office located at Jafza South, Dubai, the company has it’s roots in Thailand’s central plains in the province of Prachinburi. The mill began operating in 1995 and has an annual capacity of 600,000 tonnes of pulp and 600,000 tonnes of paper.
Double A paper operates as an
advanced pulp and paper manufacturing facility, producing many types of quality writing and printing
papers.
They have a widely established network with many factory mills and network offices including domestic and overseas branches all over the world. The company’s headquarter is situated in the middle of downtown area in Bangkok.
The company’s broad portfolio of products extends from superior quality short fiber large paper sheets to innovative stationery products and premium copy papers –all made of sustainable fiber from Double A’s paper tree, which is grown along the rice paddy ridges by more than 1.5 million farmers across Thailand through a uniquely Asian solution to the sustainable sourcing of fiber that we called ‘Paper From Farmed
Trees’ (PFFT).
Thirawit Leetavorn, Senior Executive Vice President, Double A, stated, “The Middle East and North Africa (MENA) is an important market for us. The region has grown at a good pace and we would like this pattern to continue for the company, even as consumer behaviour continues to change. With our participation this year, at the Paperworld 2016, Dubai, we bring the Double A story closer to every stakeholder in the region.”
In 2000, Double A brand premium copy paper was introduced, it was the first consumer branded copy paper. In the process, Double A has fostered enduring relationships with consumers and it is based on trust, quality, ease of use, availability, and the company’s sustainable environmental practices and contributions to the communities it serves, all of which add up to total consumer value rather than the customary price concerns.

Paper with Personality
The Double A brand personality elevates the product to much more than just copy paper. Double A is premium, smart, cosmopolitan, reliable, innovative and professional — everything that the office workers around the world who use it aspire to be. More than a trusted brand, Double A’s innovative marketing brings smiles to the faces of secretaries, clerks and executives everywhere with the wry office humour in its TV commercials — and keeps those smiles there with ‘no jam’ copying that relieves stress in the workplace.

Double A Quality — Secret lies in the Trees
Double A’s ultimate goal is to be internationally recognised as the leading provider of premium quality copy paper. The high quality and superior performance of Double A paper are results of the high fiber content — 30 million fibers per gram — from Double A’s paper trees, which are planted by more than 1.5 million farmers throughout Thailand.
The unique fiber characteristics that can only be sourced from the Double A paper tree give each sheet of paper the consistently high density required for stability and smoothness — the secret of perfect jam-free
copying.

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