Citizen: Fostering excellence and creativity

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Our Correspondent / EMIRATES BUSINESS

Since its foundation in 1930, Citizen has promoted a multi-cultural mindset that fosters excellence and creativity. As a ‘citizen’ of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring.
Hideki Imai, General Manager of Citizen Watches Gulf Co, said, “The retail sector in the Middle East is being driven by increased growth in consumer spending attracting a mix of developers, international and local retailers, fashion brands, investors and financiers. There is no doubt UAE is the perfect gateway for international retail entities to extend our presence in the whole region and beyond. Citizen is well established in the Middle East and has been for decades. However we are looking forward to further developing stronger ties with the Middle East, through a mutually enriching relationship with all stake holders.”
As a true manufacture d’horlogerie, Citizen integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. It’s an artisan’s approach to watchmaking based on pushing forward the boundaries of technology and leveraging their experience to explore new possibilities.
Our 84-year history of world’s-firsts includes such watchmaking innovations as radio-controlled and satellite-synchronised timekeeping. Another pivotal technological was the development of a revolutionary light-powered technology — Eco-Drive. Citizen pioneered this technology well ahead of other watch manufacturers as early as 1976. Utilising electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to replace batteries, which made it especially beneficial to areas where specialist batteries were not obtainable. This advance democratised the joy of wearing and using Citizen watches, thus making the experience even more memorable for all citizens of the world.
Citizen continues imagining what the future will bring, as well as improving on today’s breakthroughs. All these activities are based on the brand’s belief that “For each of us at Citizen, now is the time to start to make the world better.” These are the visions behind and the new brand statement, ‘better starts now’. Building further on its achievements, The makes deem in pushing their boundaries for tomorrow so that more customers around the world can wear superior watches.
Hideki Imai , “2016 proves to be yet another milestone for Eco- Drive technology with the creation of Eco- Drive One introduced at Basel fair 2016. The world’s thinnest light-powered analog watch. Showing once again how we utilize our research and development teams to push beyond what has been done before. We are so glad that we get to celebrate our 40th anniversary of Eco-Drive with all of citizens in the world, the customers who have been our inspiration since the very beginning! At Citizen we make watches for all the citizens of the world.”


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