RITIKA SHARMA / EMIRATES BUSINESS
Fine dining or full service shares a huge 70 percent share in the overall UAE food and beverages (F&B) market. The F&B sector is set to grow by around 4-6 percent annually to US$13.2 billion in 2018 according to reports. A KPMG report says the market, valued at US$11.7 billion in 2015, is predicted to grow to US$12.2 billion in 2016, citing data from Euromonitor International. Also reports say that the number of F&B outlets will reach a number of 1600 by 2019 in Dubai alone, indicating a growth of over 30 percent.
Testimony to popularity of the concept of fine dining in Emirates fuelled by the constant rise of the F&B sector, the upcoming Taste of Dubai event will be an event focussed on the concept of fine-dining. The festival is set to return to Dubai Media City, from March 10 – 12 with a number of award winning chefs, exclusive restaurants and a specially designed menu.
“Taste of Dubai again promises to provide something for everyone with food prepared by some of the world’s most recognised and celebrated chefs. We are delighted that we can bring the fine-dining flavour that you experience at a Michelin Starred restaurant to our festival and continue to provide a unique experience that only our Taste visitors can be a part of,” said Chris Fountain, Managing Director of event organisers Turret Media.
Now in its 9th year, Taste of Dubai is one of important events for the industry and a true food lovers’ fantasy, as it is packed with exclusive new restaurants, world class chefs, cooking classes, world class entertainment and tantalising fresh features. Also, its significance can be assumed by the fact that food consumed in the region is likely to reach 51.9 million metric tonnes by 2019, according to Alpen Capital’s GCC Food Industry Report 2015.
In the report Iqbal Hamzah, Chief Executive Officer of Agthia has been quoted saying, “The positive population trend is expected to continue as large-scale endeavours such as Abu Dhabi’s 2030 economic vision, and the Expo 2020 in Dubai, stimulate activities that should continue into 2015 and beyond.”
Adding further to the vibrant flavours of the Taste of Dubai event, the Barilla entertainment stage will see disco legends Boney M. featuring Liz Mitchell headline the opening night, ahead of a host of exciting local bands including Maple Jacks and 4THEMUSIC who return due to popular demand.
The term “Michelin Star” is hallmark of fine dining quality and a known concept among the UAE residents, 65 percent of who, according to the KMPG survey, dine out every week.
Recognising the same, the event will feature world’s most celebrated chefs which include Nathan Outlaw, Tom Aikens, Alfred Prasad and Atul Kochhar, who share seven Michelin stars between them.