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Bloomberg
Renault SA’s Alpine is once again in the run for a Formula 1 championship this season but with a much bigger prize in mind than just gaining a few podiums. It’s seeking women drivers.
The brand, which finished fourth last year in the constructors championship, is boosting investments to develop female talent in professional racing, a male-only realm for the most part in spite of being open to women as well.
Alpine has a new centre in Enstone, its UK base, to develop performance-based individual training plans for aspiring female racers in an effort to fight gender bias in motor sports.
“There are very few women competing and working in this industry,†Alpine Chief Executive Office Laurent Rossi said at an event in London to unveil the new Alpine A523 car that will be racing in the Formula 1 season that kicks off in a few weeks.