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RITIKA SHARMA / Emirates Business
Offering more flights to choose from the route of Manila – Dubai, Cebu Pacific Air, Philippines national airline, has come up with a rigorous marketing plan.
Catering to more than 700,000 Filipinos living in the UAE, of which 450,000 live in Dubai forming 21.3 percent of the population of Dubai, Cebu Pacific Air has launched an exclusive seat sale. For as low as AED500, travelers from Dubai can now fly non-stop to Manila and can also book connecting flights to other destinations for as low
as AED39.
It is worth a mention here that among the Middle East routes, flights between Manila and Dubai posted the highest number of passengers, with over 230,000 guests flown in 2015.
“Last January 3, 2016, the Cebu Pacific Air group carried a total of 62,947 passengers—the highest number of travellers we have ever flown in one day. This scalable growth in our key domestic and international markets reflects our commitment in driving trade and tourism in the countries we operate in, and enabling more travellers to connect with families and friends around the globe,†said
Atty. JR Mantaring, CEB VP for Corporate Affairs.
Under the new rolled out marketing plan, travellers can avail of this exclusive seat sale from February 23 until February 29, for travel between March 8 and May 31.
The exclusive seat sale coincides with the recently announced Visit the Philippines Again 2016 campaign initiated by the Philippine Department of Tourism and Tourism Promotions Board. The campaign encourages return trips to
the country, for more fun experiences and adventure.
Speaking about the seat sale launch, Alex Reyes, CEB general manager for long-haul division said, “The Philippines’ more than 7,000 islands offer a diverse holiday experience for foreign travelers. We encourage guests to take advantage of this Cebu Pacific seat sale, and start planning that visit to the Philippines now.†CEB offers flights to a network of over 90 routes on 64 destinations, spanning Asia, Australia, and the Middle East.