Nissan Sentra marks big sales in the region

Sunaina Rana / Emirates Business

Nissan’s compact saloon, the Sentra, emerges as a highly competitive C segment to have an increase in its sales by one percent in 2015.
The region has witnessed a fall in the sales of the C segment cars by 13 percent, but Nissan Sentra has appeared as a winner by increase in the sales by one percent in the period covering December 2015 up to date VS the same period last year.
The Nissan Sentra is also powered by a choice of either a 1.6-litre or 1.8-litre, naturally aspirated engine that develops up to 130hp. Both model offers excellent fuel economy and impressive interior space, along with modern and sculpted exterior styling with alloy wheels.
Samir Cherfan, Nissan Middle East’s Managing Director, talked about the growth of the Sentra, “The continued success of the Nissan Sentra in a declining segment shows how we are in tune with our customers, who demand style, practicality and value for money.”
“The Sentra is good looking, is well equipped and offers class leading safety and reliability – no wonder it is continuing to appeal to this key market while the segment is suffering decreased sales numbers,” said Cherfan.
“Our product offensive has reaped rewards in North America and Western Europe, where buoyant consumer demand and rising unit sales underpinned Nissan’s overall profit-growth,” said Carlos Ghosn, President, and CEO of Nissan.
“Our strong performance in these markets offset the impact of unfavorable exchange-rates from emerging markets and challenging market conditions elsewhere in the world.”
On a global basis, Nissan sold 3.89 million vehicles in the period, a 1.4 percent rise year-on-year. “Nissan remains on track to achieve its full year financial forecast, reflecting encouraging sales trends in the U.S. and parts of Europe, along with the continued benefits of our cost-discipline and Alliance strategy,” said Ghosn.