Designer wedding collections go budget


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The new H&M Conscious
Exclusive collection debuting this month includes an array of whimsical wedding dresses made from sustainable
materials and not hurting your pocket.
Proof, if it were needed, of the retail giant’s fashion nous, because budget, off-the-rack bridal collections have never been hotter.
We take a look at five
designers shaking things up this season.

H&M Conscious Exclusive
With a launch that coincided with the opening of the Parisian exhibition “Fashion Forward — 300 Years of Fashion,” the H&M Conscious Exclusive aims to create haute couture aesthetics with sustainable fabrics such as
organic silk, hemp and recycled linen.
The line’s bridal styles include a high-necked tiered lace maxi shift dress and a textured linen gown with deep pockets for a laid-back approach to wedding wear. Prices start from $299.

Online retailer Asos sent ripples of excitement through the wedding world when it launched its debut bridal line last month.
Comprising lace gowns, prom dresses and sharp, modern coordinated separates, the fashion-forward collection’s reasonable pricing means that brides-to-be can pick out a dress starting from mere US$204.

Similarly, US online retailer Modcloth took the plunge in March and unveiled its brand new bridal section, featuring own-label dresses in vintage designs. The ‘Cast An Elegance’ dress in Ivory, for example, is a low-key alternative to more dramatic gowns, and comes in at US$175.
Upmarket US fashion label Marchesa has been leading the trend for off-the-rack wedding gowns, having launched its debut capsule collection this January.
The line’s five pieces were designed in collaboration with BHLDN, and the prices are relatively affordable for such a luxury brand, starting from US$1,500.
Featuring layers of ivory tulle, sweetheart necklines and soft floral embroidery, this is a sweet collection for traditionalists.

Ted Baker (PIC)
Another big designer moving into the bridal game for 2016 is British brand Ted Baker, which unveiled its ‘Tie the Knot’ range this February.
Covering brides, grooms and the entire wedding party, the line features a range of ballerina dresses, maxi gowns and tutus, with the most expensive coming in at £699 (around US$1,000).
London label Self-Portrait is also doing its bit to make bridal wear edgy, launching a debut collection of six progressive wedding dress styles for Spring 2016.
Using ‘the sartorial influences of the women of the 1960s and 70s’ as a starting point, the collection is both striking and traditional, with prices ranging from £600 to £1,000 (approximately US$865 – US$1,440).

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