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Emirates Business
ZOOM, ENOC’s convenience store brand, was recently declared winner in the best international design category at the 11th Annual Store Design Contest organised by Convenience Store News, the industry leading magazine in the United States for its 1,250 square feet store in the iconic Burj Khalifa.
The store, designed in-house at ENOC exclusively for the world’s most iconic building, was commended by the jury for ‘exemplifying creativity and imagination that ultimately translates into more sales and happier customers’.
His Excellency Saif Humaid Al Falasi, Group Chief Executive Officer, ENOC, said: “ENOC and Burj Khalifa are both brands that exemplify Dubai’s leadership in their respective fields. This recognition is a testament of our commitment to permeate excellence and quality service through all of our offerings.â€
Ahmad Al Falasi, Executive Director – Group Operations, Emaar Properties, said: “The international design award for ZOOM Burj Khalifa Store highlights the world-class standards that we set for the global icon. The outlet marks our collaboration with ENOC to enhance the convenience of our residents and visitors by offering high quality convenience retailing. The award further adds to the civic pride of our city and our iconic development.â€
The Burj Khalifa ZOOM store was inaugurated in May 2015. It was built to cater to a diverse customer base made up of residents of 900 tower apartments, Armani Hotel Dubai guests, employees in the commercial offices and staff operating the tower. With elegant wood finishing that elevates the brand aesthetics, the store design falls in line with the tower’s unique design.
The store offers customers’ products and services like coffee by Starbucks, fresh bakery, DEWA bill payment, iTunes, gift cards, VoIP cards, Du Hello cards, Etisalat/DU recharge, Salik, and home delivery.
A retail offering by ENOC, ZOOM has now evolved to include several stand-alone concepts, including ZOOM Market, ZOOM metro and ZOOM stand-alone stores.