DUBAI / WAM
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced that the third edition of the World of Coffee 2024 exhibition, scheduled to run from January 21-23 at DWTC, will see the participation of 1,650 companies and brands from across 51 countries.
The three-day event, which is held in collaboration with the Specialty Coffee Association, will feature coffee companies and brands from countries, including the US, Germany, Canada, Slovakia, Portugal, Ireland, Kuwait, Norway, Taiwan, Thailand, Pakistan, Iran, and Australia, among many others.
This edition will see 7 national pavilions participate, double the number in the previous edition, with a strong presence from India, Myanmar, Rwanda, Uganda, Ecuador, Costa Rica, and El Salvador. Khalid Al Hammadi, Senior Vice President of DXB LIVE, commented, “We take great pride in gathering numerous nations, businesses, brands, experts, and specialists in the coffee industry at this exhibition. We are confident that this event will serve as a significant opportunity for exhibitors to showcase their innovative products, services, and pioneering projects in this dynamic industry. Additionally, it will also provide a productive forum for interaction between exhibitors and visitors from various parts of the globe to exchange valuable insights, expertise, and innovations in the coffee sector. By bringing together industry players, pioneers, influencers, and senior employees under one roof, we are committed to developing the exhibition and strengthening its reputation.” “We are on constant pursuits to enhance its key role as an active and influential player in the development of the coffee sector locally, regionally, and globally.”
The Coffee Centre of Dubai Multi Commodities Centre (DMCC) at World of Coffee 2024 will set up a dedicated Farmers Pavilion at the exhibition to provide farmers from different coffee-producing nations and regions with the opportunity to showcase and sell green coffee beans. The pavilion will serve to assist farmers in enhancing their presence in the global coffee market, in addition to allowing visitors to taste, choose and learn about coffee beans and their sources. Farmers and organisations from Rwanda, Colombia, Honduras, Brazil, Costa Rica, and Ethiopia will represent millions of farmers in the world’s coffee belt.
The World of Coffee 2024 agenda comprises a variety of events and activities, including the ‘UAE National Barista Championship’, the ‘National Latte Art Championship’, and the ‘Coffee Design Awards’ and ‘Best New Product competitions’, in addition to the main pavilions such as the Roasters Village and the Cabining Room and Brew Bar. The event will also present a set of lectures and workshops. This will feature the presence of a group of associations specialised in the coffee industry, including the Brazilian Specialty Coffee Association, the Saudi Coffee Company, the Specialty Coffee Association of Panama, and the Uganda Coffee Development Authority.