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HANOI / WAM
Vietnam’s tourism industry stands at the threshold of a remarkable milestone, with experts asserting that an impressive figure of 14-15 million foreign visitors could be achieved this year, according to the state news agency (VNA).
A recent survey conducted by Vietnam Report JSC has unveiled an optimistic outlook, with 66.7% of businesses in the tourism and hotel industry expressing confidence in more favourable prospects this year. Among them, 92.9% anticipate robust growth in revenue, while 85.7% foresee an uptick in both profit and visitor numbers.
VNA cited the impact of the new visa policy effective from 15th August 2023. This policy allows electronic visas for tourists from all countries and extends visa exemptions for certain visitors to 45 days, up from the previous 15 days. As a result, the number of foreign arrivals exceeded 1 million in the last four months of the previous year, far surpassing the initial plan.
Looking ahead, up to 92.9% of respondents view this policy as a “lever” crucial for sustaining the growth trajectory of Vietnam’s tourism industry.
Hosting international tournaments, such as the VTV Cup International Women’s Volleyball Cup and the Asian Women’s Club Volleyball Championship, has played a crucial role in bringing the images of Vietnam and its people closer to global audiences.
Complemented by accolades at the World Travel Awards ceremony, 85.7% of surveyed businesses emphasised the strategic importance of promoting Vietnamese tourism through international events on culture, sports, festivals and tourism exhibitions as a key recommendation for 2024.