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EMIRATES BUSINESS
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world.
HTC has unveiled what it has been working on behind closed doors for the last 12 months, with the launch of its latest smartphone. With customer feedback an integral part of the development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.
Playing to the Power of 10 – symbolising greatness and independence but also that the whole is greater than the sum of its parts – this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.
Neeraj Seth, Head of Marketing, HTC MEA, said, “Our award-winning flagship smartphone brings brilliance to life with unparalleled performance and personalised and superior audio and camera experiences. With exceptional attention to detail and the offering of unprecedented control, HTC 10 empowers customers to truly make the device their own. We are making the deal even more irresistible through the HTC Protect 10 programme, an Uber partnership for free ride credits, as well as unmatched in-box additions.â€
Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal.The perfectly designed smartphone, with ground-breaking software and hardware innovation, comes in three stunning color combinations: Carbon Grey, Glacier Silver and Topaz Gold.
The flagship device features a superior camera, a great Hi-Res audio experience, the latest Qualcomm Snapdragon 820 processor with enhanced 4G LTE, among other world class enhancements.
The HTC 10 camera features the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.
Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all-round audio performance that cannot be beaten.
Everyone hears things differently, which is why the HTC 10’s all-new Personal Audio Profile system enhances the audio experience even further. By creating a unique profile that is tuned to an individual’s hearing, it dynamically adjusts specific sound frequencies to each ear, allowing the listener to hear music the way that the artist intended. Re-engineered HTC BoomSound Hi-Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to the experience and delivering sound clarity unprecedented on a smartphone.
The HTC 10 comes with Hi-Res audio certified earphones in-box for the best audio experience right from the get-go, and also the latest quick charge 3.0 Rapid Charger, which charges the battery up to 50 per cent in just 30 minutes.
To further streamline the experience, the HTC 10 offers an all-new Ice View case with a semi-transparent and highly versatile single front-cover case.
even opening your smartphone’s case. It’s simplicity, without sacrificing protection.
