Tech-driven Cityscape set for huge success

Ritika Sharma

Cutting-edge technology is giving a massive thrust to exhibitors’ projects at the ongoing Cityscape at Abu Dhabi National Exhibition Centre (ADNEC). Virtual reality, modern design tools and digitally integrated utility services that the displayers are resorting to is drawing potential customers to their pavilions.

Urban Planning Council Abu Dhabi is showcasing Urban Street and Utility Design Tool, a free web-based application for street design.

Abdulla Al Sahi, Executive Director, Planning and Infrastructure Sector, UPC, told Emirates Business, “It is good to be launching such an advanced technology in the tenth anniversary of Cityscape Abu Dhabi. I am confident of its impact on the design of our (Abu Dhabi) streets.”

Aldar is offering a virtual reality experience to the visitors. Fahed Al Ketbi, Chief Operational Officer of Aldar, told Emirates Business that the main aim remains to make the visitors feel a connect with the property they intend to buy beforehand.

“We have put a lot of thought into designing the pavilion in a 3D manner. We wanted to stand out this time and the number of people who have visited us shows that we have been successful. The aim was to make people comfortable and give them a first-hand experience of the property they are planning to buy,” Al Ketbi said.

Talking to Emirates Business about the same, Carlo Schembri, Exhibition Manager of Cityscape Abu Dhabi at Informa Exhibitions, the organisers of Cityscape Abu Dhabi, said, “All indications are pointing towards an incredibly busy, profitable show this year. Aided by technology, which is still a new element in real estate market, we’re expecting a significant number of transactions to take place on the show floor.”