Bloomberg
Taco Bell took over the fashion district in Los Angeles. Yes, the same Taco Bell that serves up double-decker taco supremes and chicken chalupas held a full-fledged runway show. The show was put on to promote Taco Bell’s new fashion collaboration with Forever 21.
Quirkiness is a signature of the fast-food chain, which often uses odd marketing to stay embedded in pop culture—like hosting weddings at its Las Vegas flagship restaurant.
Executives insist that the new clothing line isn’t a gimmick, even though it’s a one-off, and say they hope the styles are taken seriously. Taco Bell has already been active in sports, music, and gaming, so why not fashion, too?
“We really took pains to make this a legitimate collection that is relevant and fun and modern,†said Marisa Thalberg, chief marketing officer of Taco Bell. She expects the limited-edition merchandise to sell out quickly.