Swiss Arabian Perfumes signs MoU with Sharjah Bridal Fair

Sharjah / Emirates Business

Al Jawaher Reception and Convention Centre (JRCC) announced the signing of a long-term sponsorship agreement with Swiss Arabian Perfumes Group to collaborate and partner with JRCC on all events to be held in 2016. The signing ceremony took place at JRCC between Hanan Al Mahmoud, Director of JRCC, and Nader Ali, Executive Director of Swiss Arabian Perfumes Group.
Commenting on the agreement, Hanan Al Mahmoud said: “We are delighted with this partnership with Swiss Arabian Perfumes Group, one of the leading perfume manufacturers in the Middle East with a significant share of the market as well as in sponsorship of social events dedicated to fashion and beauty.”
“The partnership with Swiss Arabian is a great opportunity for Sharjah Bridal Fair to establish a permanent relationship with customers throughout the year. We are confident this alliance will add value to the fair, through a collection of products and services that will be introduced and promoted during the event. We will also cooperate throughout the year during wedding receptions and other events that take place at JRCC,” Al Mahmoud added. Commenting on the strategic partnership agreement, Nader Ali said the agreement would contribute to the development of the perfume and cosmetics industry in the region.

He also praised JRCC for the outstanding efforts they are making in organizing Sharjah Bridal Fair 2016 (SBF), which will serve as a comprehensive event offering everything a bride and groom may need – all under one roof.
Nader Ali added that the Sharjah-based Swiss Arabian Perfumes Group, which started from the heart of Sharjah, has recently celebrated its 40th anniversary, concluding:
“We are thrilled with this partnership and collaboration with JRCC. It is a great opportunity for us to promote our products to a wider audience, particularly prospective couples – from UAE nationals to expatriate residents. The agreement reflects the group’s decision to pay something back to the community, in gratitude of the support and loyalty the brand has received since its launch in 1974.”
SBF, one of the most luxurious bridal exhibitions in the Northern Emirates, is scheduled to run from May 19-22, 2016 at JRCC. The fair will introduce bridal couples to the highest quality suppliers of wedding services and products, including renowned fashion brands such as Esposa, Vera Wang, Monique Lhuillier, Oscar de la Renta, Carolina Herrera, Marchesa, Savina Deluca and Isabel Sanchis.
Swiss Arabian Perfumes Group (SAPG) leads the way in combining the magic of Arabic perfume and its inherent Arab values of authenticity, generosity, hospitality and Islamic traditions, with the excellence of Swiss perfume – renowned for its concentration, quality and captivating charm. SAPG is the first fragrance manufacturer in the UAE to be inspired by the vision of blending European perfumery expertise with Arabian authenticity.