Setting new standards in professional nail lacquer

Our Correspondent / EMIRATES BUSINESS

Sawaya International LLC is Morgan Taylor’s Middle East master exclusive distributor, specialised in professional beauty products covering salons and spas market. Brands selection based on quality of products, professionalism in distribution with 25 years’ experience and loyal clients network made Sawaya Int’l LLC successful in its business.
With a leading market share in the professional beauty market and a vision in the beauty field continues to build Sawaya International’s reputation. Anticipation and innovation guide Sawaya Int’l LLC and the company is now known to be the ‘One Step Ahead’ distribution company in Middle East.
Morgan Taylor has set the new standards in professional nail lacquer, the creme de la creme of nail colour, developed by Danny Haile and David Daniel.
Morgan Taylor exceptional nail lacquer collection is a powerful combination of two well-known and iconic brands in the presence of Morgan Haile and Taylor Daniel, daughters of the Morgan Taylor founders. Experience exquisite nail art designs with the rich formula, colour palette, consistency and shine of Morgan Taylor and the impressive long-wearing Gelish, the leader in Soak-off Gel.
David Daniel, Co-Founder of Morgan Taylor, said, “We are thrilled to be in the chic and cosmopolitan city of Dubai which shares the fresh and vibrant energy of the Morgan Taylor brand. We are happy to see that there a lot of beauty enthusiasts in the Middle East which is the perfect platform for us to showcase Morgan Taylor product range that includes super saturated, highly pigmented shades. Gelish Soak-Off Gel Polish which applies like polish and cures in a LED lamp in 30 seconds, stays on nails for up to 3 weeks with no chipping.”
Danny Haile and David Daniel’s history began in the nail industry, rooted early on as nail technicians. Over the course of 30 years, Haile and Daniel have innovated the professional nail market. Now, they have once again transformed the nail industry with lacquer that is specially formulated for its clients. Morgan Taylor’s select ingredients and innovative bottle — each thoughtfully developed for optimum style and
performance.
Morgan Taylor’s unique spectrum was designed to remove all barriers to colour expression. Its creative palette knows no bounds, ranging from the classical to avant-garde, and from subtle to u
nconditionally spectacular.
Morgan Taylor has also launched another product Gelish, the world leader in Soak Off Gel due is a patented exceptional formula developed by David Daniel and Dany Haile. They decided to complete their nail range legacy by launching a rich exceptional formula for their nail polish which is outstandingly better than all other nail polishes in the market. Once they discovered and realised that they made a nail polish that is going to be the next ‘must have’, they decided to name the brand after their daughters named Morgan and Taylor.
With their partnership with Sawaya International, the exclusive distributor in the Middle East, they will also be offering Morgan Taylor’s and Harmony Gelishne’s innovative products. A young and vibrant theme is reflected in its 2016
collections of 250 colours such as the Nautical/Spring 2016 Collection
and Street Beat/Summer 2016
Collection.