Sharjah / Emirates Business
The region’s most-anticipated jewellery event is here. After generating a lot of buzz across its target markets, curtains have gone up on the landmark 40th MidEast Watch & Jewellery Show at Expo Centre Sharjah.
Held under the patronage of HH Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the five-day show was opened by HE Sheikh Khalid bin Abdullah bin Sultan Al Qasimi, Chairman of Sharjah Sea Ports and Customs. It will continue until April 9.
The opening ceremony was attended by Abdullah bin Mohammed Al Owais, Chairman, Sharjah Chamber of Commerce & Industry and Expo Centre Sharjah; Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah; other officials, dignitaries and industry representatives.
“This is a historic moment for regional jewellery industry. For close to a quarter of a century and through 40 editions, the MidEast Watch & Jewellery Show has been the most reliable marketplace as well as a meeting place for the regional and global jewellery industry. Expo Centre is marking this milestone by offering the best ever jewellery showcase, superior networking opportunities, and celebrated Arabian hospitality – all in one exciting package,” said Owais.
On the back of unprecedented interest generated through a 360 degree marketing campaign across the region and other markets, the show is expecting a high double-digit increase in visitor turnout. It attracted close to 60,000 visitors for its previous edition. The show is featuring more than 500 exhibitors across 30,000 sq. metres of exhibition space at all the six halls at Expo Centre.
Highlighting the campaign unleashed by Expo Centre in order to reach out to every possible exhibitor and visitor, Midfa said, “Never in the four-decades-old history of Expo Centre Sharjah we have undertaken such a massive marketing drive.”
Apart from an exclusive jewellery showcase and exciting deals, the show also scores high on ambiance, providing a festive atmosphere inside the halls.
Besides, on every purchase of AED500, visitors have the chance to qualify for raffle draw. The Hong Kong and Thai pavilions are also giving away prizes to visitors. Visitors can also get jewellery customised to suit their style and taste, and take home a piece of history commemorating the 40th edition.
The show is open to visitors from 12 noon to 10 pm daily, and from 4 pm to 10 pm on Friday. Exclusive timings for ladies are on Wednesday from 12 noon to 4pm. Entry and parking are free.