Providing connected lifestyle

Our Correspondent
Emirates Business

The Linksys brand has
pioneered wireless connectivity since its inception in 1988 with its leading innovation and engineering strategies, and best-in-class networking technology, design, and customer service. Linksys enables a connected lifestyle for people at home, work and on the move with its award-winning products. The advanced technology contributes to simplifying home control, entertainment, security and internet access through
innovative features.
In an average home, a minimum of five devices are simultaneously connected to the router and more than half faces buffering and lags issues when streaming videos and music, playing online games, surfing the internet, and checking emails, says Linksys experts, a leader in networking solutions for the home and business.
Wi-Fi ranks number two on a list of modern day essentials that people cannot live without, right after food ranked as number one. 30 percent of people consider food as day to day necessity, while 18 percent of people consider the internet and Wi-Fi access highly important.
“As we swiftly move to a super connected era, families see Wi-Fi as one of the top lifestyle essentials. Year on year, they continue to invest in connected devices such as 4K HDTVs, smartphones, and home automation devices without making any essential advancements in their Wi-Fi technology. This in turn chokes their complete networking experience,” said Amanulla Khan, Managing Director, Linksys, Middle East, Turkey & Africa. “To keep up the speed and performance of their wireless experience, families should upgrade to premium Wi-Fi routers that are inbuilt with the latest technology needed for all the new devices coming into the home, and never have to worry about their network.”
According to a recent research titled ‘The Home Network, the Neglected Workhorse’, by IDC and Linksys, 84 percent of users cite performance as the most important attribute when purchasing a new router, far out distancing range, security and even price.
The research also shows that the frequency of buffering and performance issues during various activities are 42 percent while playing online video games, 34 percent while streaming videos, 25 percent while listening to music and 18 percent surfing the web resulting to a dissatisfied wireless experience. One of the main causes for the poor performance is the use of outdated Wi-Fi technology. Nearly 50 percent of connected families are observed using router running version of Wi-Fi at least 12 years old.
Supporting Middle East home connectivity, Linksys will soon unveil the launch of the ‘next big thing’ in home networking in June 2016. Award-winning industry firsts are set to include Linksys MAX-STREAM AC5400 Tri-Band Wi-Fi router with MU-MIMO (EA9500) routers with Smart Wi-Fi Software applications, one of the most powerful tri-band routers on the market, which delivers premium business-grade connectivity to the home, and the first MU-MIMO enabled USB adapter the Linksys MAX-STREAM AC600 USB MU-MIMO adapter (WUSB6100M) that upgrade Wi-Fi technology in smart
devices.
Also launching is the first range extender with next-generation AC Wave 2 technology – MU-MIMO the Linksys MAX-STREAM AC1900+ MU-MIMO Wi-Fi Range
Extender (RE7000) that provide greater performance with seamless roaming that eliminate Wi-Fi blackspots
These next generation products are engineered on the latest advances in MU-MIMO technology, which promises faster internet speeds, and reliable connections for multiple devices by maximising the
efficiency of home networks.
“We are excited about Linksys’ upcoming product line and are looking forward to launching these products in the promising Middle East market, which has a large technology-savvy population and connected consumers who seek a heightened wireless experience from their routers that can withstand attaching more devices than ever,” said Khan.
“We believe that the products will be a game changer in the regional market with its unique and notable
differences in network
performance.”