Optical company rolls out free insurance for kids


The UAE-based eyewear company is the first in the optical market to offer free insurance to children with addition to test at home facility.
Specsaddict.com aims to provide the UAE customers with new and innovative services, which also makes them the pioneer in using MIT technology for eye testing.
Considering the complications related to the children wearing eyeglasses the optical company has taken an initiative to reduce the parent’s burden by offering complimentary kids insurance for school going children in the Emirates.
DJ Sengupta, founder of specsaddict.com, said, “We deem that the repairing or replacing glasses cost add to an unwanted expense for most parents. After contemplating upon the issue, we have come up with this initiative, specially created for kids. With this campaign we offer children free insurance cover, as well as next day delivery of glasses.”
In the situation where a child misplaces or breaks his eyewear, parents can inform specsaddict and with the instant service provided by the company the customer can receive a new pair of glasses at their doorstep before their child leaves for school the next day.
Specsaddict also offers an attractive new technology for trying the glasses, ‘The virtual glasses try-on tool’. This facility is available on the site’s shopping cart, which enables children across the UAE to try on different glasses before they select anything online.
“This new advanced technology provides children an advantage to try their glasses at home without having to visit any showroom. The children can try their glasses with the help
of virtual mirror,” pointed out
The optical company, alongside the free insurance, is also offering free at home eye testing using market-leading technology from MIT and its spinout EyeNetra.
“Technology is a huge component of our overall business model,” stated Sengupta, “We are the pioneer in introducing this technology to the UAE market. We take pride in bringing this technology to the country. This is a great example of forward-thinking approach.”

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