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Bloomberg
Nissan Motor Co is pushing back the release of its flagship Ariya electric vehicle, highlighting the struggle automakers everywhere are facing in trying to launch new cars amid a persisting shortage of semiconductors.
When the Ariya SUV was first unveiled in July last year, Nissan said it was scheduled to go on sale in mid-2021. The company said a limited-edition model will be available in Japan “this winter†followed by a wider domestic and global roll-out.
Analysts highlighted the model as key to Japanese car company’s performance going forward, and Nissan itself touts the model as its flagship vehicle, embodying its decades-long reputation for churning out high-tech autos.