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RITIKA SHARMA / EMIRATES BUSINESS
After being exasperatingly stuck in traffic, you head to a mall for that season-end sale. Confusion prevails while you try to locate the sale-offering store. The struggle starts to find the shortest and the sanest direction to reach your destination before the stock (and your enthusiasm) lasts.
What you do next is reach out to the nearest direction-map signage, which turns out to be even more puzzling. This is where technology solution companies like ‘Nearbuy’ spell the magic.
Designed to enhance visitors’ experience in relatively larger venues, Dubai-based Nearbuy has launched UAE’s most advanced digital 3D virtual way-finder for shoppers at Al Wahda mall which hosts 3mn visitors per month on average.