Mashreq honoured for customer-driven innovation

Dubai / Emirates Business

As a leading financial institution, Mashreq continues to be recognised for its exceptional banking products and services at the 2016 Banker Middle East Product Awards, winning four awards in two categories: “Best Mobile Banking Service – Snapp”; “Best Premium Credit Card – Solitaire”; “Best Trade Finance Offering – Trade Finance (Business Banking)” and “Best Real Estate Advisory – Real Estate division (Corporate)”.
Winning the “Best Mobile Banking Service” for the second year in a row reaffirms the continuing success of the bank’s innovation-driven product strategy, wherein dedicated mobile experts create user-friendly, intuitive and consistent customer experiences that work across mobile phones, tablets, websites and ATMs.
Subroto Som, Head of Retail Banking Group at Mashreq, said, “At Mashreq, we continue to push the boundaries in innovation and customer-centricity. Our customers’ loyalty and faith in our brand spurs us on to deliver superior banking solutions which in turn resulted in this series of prestigious awards. After more than 49 years of business operation in the UAE we look forward to continuing to be at the forefront of banking innovation and customer satisfaction.”
John Iossifidis, Head of the Corporate Banking Investment Group at Mashreq, added, “We are proud to be recognized as the Best Real Estate Advisory, for the second year running. The award is a clear demonstration of the strength and depth of the team. We continue to set the benchmark in the UAE by being innovative, consistent and prudent, therefore offering unparalleled benefits to our customers. We look forward to maintaining this strong showing through the remainder of the year.”
Organised by CPI Financial, the annual Banker Middle East Product Awards were created to recognise banking and financial products and services that are either exceptionally innovative or have witnessed excellent financial performance and/or transference of market share. The awards are known throughout the UAE banking and financial community.
and strive to showcase those institutions that are truly innovative and pioneering in their respective areas of finance.