Marka to tie up with Japan beauty brand

Emirates Business

Marka PJSC, the first public joint stock retail operator in the UAE, announces a strategic partnership with Shiseido, the leading Japanese Beauty brand, marking the launch of the region’s first Shiseido Beauty Boutique, located at Dubai’s premier outdoor retail space, City Walk Phase II due to open in Q2 of 2016.
Nick Peel, Marka’s CEO, commented, “It’s an honor to be partnering with Shiseido to create a new concept to discerning fashionistas in the Middle East. The launch of the Shiseido Beauty Boutique is a pioneering initiative, as it is the first studio to showcase the brand’s beauty range in the GCC, as well as our first brand experience in the skincare and beauty segment. The UAE is a very important market for us, and our partnership with Shiseido is a natural fit for our diverse Marka Fashion portfolio.”
Through this collaboration, Shiseido’s Middle East General Manager, Mohamad Al Khalil said, “As part of our ambitious expansion strategy, we are thrilled to bring this new concept to the Emirate of Dubai. We are providing our loyal customers in the region a haven for Shiseido skincare, body care and beauty needs, where they can enjoy customized Japanese treatments designed for the modern Middle Eastern woman.”