Marka PJSC, the first public joint stock retail operator in the UAE, announces a strategic partnership with Shiseido, the leading Japanese Beauty brand, marking the launch of the regionâ€™s first Shiseido Beauty Boutique, located at Dubaiâ€™s premier outdoor retail space, City Walk Phase II due to open in Q2 of 2016.
Nick Peel, Markaâ€™s CEO, commented, â€œItâ€™s an honor to be partnering with Shiseido to create a new concept to discerning fashionistas in the Middle East. The launch of the Shiseido Beauty Boutique is a pioneering initiative, as it is the first studio to showcase the brandâ€™s beauty range in the GCC, as well as our first brand experience in the skincare and beauty segment. The UAE is a very important market for us, and our partnership with Shiseido is a natural fit for our diverse Marka Fashion portfolio.â€
Through this collaboration, Shiseidoâ€™s Middle East General Manager, Mohamad Al Khalil said, â€œAs part of our ambitious expansion strategy, we are thrilled to bring this new concept to the Emirate of Dubai. We are providing our loyal customers in the region a haven for Shiseido skincare, body care and beauty needs, where they can enjoy customized Japanese treatments designed for the modern Middle Eastern woman.â€