Leveraging its technology and experience

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Our Correspondent / EMIRATES BUSINESS

Casio has been developing watches since 1970s, and later started developing PDAs and cellular phones from the 1990s to the 2000s. Leveraging its technology and experience with both watches and information devices, Casio continues to develop wrist devices that deliver true value to users in innovative ways.
Casio’s corporate creed is ‘creativity and contribution’. It expresses the company’s commitment to contributing to society by offering the kind of original, useful products that only Casio can.
Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, a whole new market develops, and this in turn fosters growth in related industries. This is the story of Casio’s contribution to society-innovative products that are enhancing people’s lives.
Tsuneo Nagai, Managing Director of Casio Middle East, said, “UAE is the biggest market for us in Middle East region and Saudi Arabia is the next. We are planning to launch many of attractive new products which stimulate demand of consumers, or support school education. New products from Watch, such G-Shock and the Edifice with new concept and new technology, will be launched soon this year which will definitely contribute to business expansion.”
He added, “Second, we aim to strengthen corporation with sales channel to have attractive point of sales to communicate with end users. Third, we have unique marketing plan to increase awareness of the product concept and user benefit out of it, to create CASIO Fan.”
Casio also announced the release of the new EQB-600D watch, the latest addition to the EDIFICE series of high-performance watches that combine dynamic styling with cutting-edge technology in the Middle East. The EQB-600D links to a smartphone and boasts a new multidimensional inset dial featuring an Earth motif that delivers the next step in the evolution of world time through an imaginative display. Casio introduced the Global Time Sync concept to drive development of analog watches for today’s global age.
Under Global Time Sync, Casio has developed G-SHOCK and OCEANUS watches with GPS Hybrid Wave Ceptor technology that receives both GPS satellite and radio wave time calibration signals, and EDIFICE watches that link with a smartphone to set the time for some 300 cities across the world. These watches are gaining acclaim as advanced time keeping systems that deliver accurate time anywhere in the world.
The EQB-600D features 3D Globe Dial, a dome-shaped multidimensional inset dial with an Earth motif that displays the world time in an imaginative and aesthetically pleasing way. The finely detailed Earth motif is realised using the advanced molding techniques of Yamagata Casio Co., Ltd., the production base of Casio in Japan. A polarised deposition finish makes the color change at different viewing angles, adding further
refinement to the watch.
3D Globe Dial works in conjunction with the world time shown on the inset dial at the 8 o’clock position, and it gradually rotates once every 24 hours just like Earth.
The curved inset dial hand indicates the time zone for the world time city. When the inset dial hand is in the upper half of the 3D Global Dial, it indicates that it is night-time (between 6:00 p.m. and 6:00 a.m.) in that time zone, and when in the lower half, it indicates that it is daytime (between 6:00 a.m. and 6:00 p.m.) in that time zone. This provides a visual daytime and nighttime indication, in addition to the time indication.
The system connects to internet time servers which supply time data, matching the data to a proprietary map database to obtain accurate times by extracting time zone data in the current location and daylight savings data.
Elaborating on the growth rate of the company in the region, Nagai said, “Even under difficult market scenario, we are expecting growth of sales turnover compared to previous fiscal year. We are now working on target of next fiscal year starting from April.
We will make growth plan on coming fiscal year but rate of growth to target is not finalised yet.”
“In order to make business growth under current market situation, we will definitely invest bigger amount for marketing in this fiscal year, However, our focus is not the amount to invest but rather how to have interactive communication with end user to learn their product evaluation. It will help us in the future product development and contributing to the society,” he concluded.

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Tsuneo Nagai, Managing Director of Casio Middle East copy


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