Sunaina Rana / Emirates Business
Tracey Cunningham, one of Hollywood’s most sought after hair colourists, is all set to showcase her expertise at the region’s largest trade fair for beauty, hair, fragrances, and wellbeing.
During Beautyworld 2016,
she will deliver an educational showcase on how to attain the ‘celebrity look’.
The renowned colourist and tastemaker, has been a prominent name in the beauty industry for over two decades now. Cunningham has also worked with some of the A-listers of Hollywood which includes Jennifer Lopez, Drew Barrymore, Charlize Theron, Toni Collette, Jennifer Garner, Jessica Biel and so on.
Talking about her expedition in the ME, Cunningham told Emirates Business, “Olaplex No. 3 is my go to product, for myself and all of my clients. I don’t know what we did without it! It’s a strengthening treatment that one can use once a week or five times a week. If you want to get your hair back to how it felt, behaved, and looked like, before you started processing with color, blowing it out, straightening etc., Olaplex can restore your hair to its original form. It’s revolutionary.”
Tracey Cunningham is global ambassador for hair strengthening and bond building treatment, by Olaplex. Having established her Beverley Hills salon, ‘Meche’ in 2012, she shared about her experience in the UAE, “UAE ladies are just like the ladies in my salon, Meche. They come in after a soul cycle class or after dropping their kids off at day care, in their workout attire and they want to chat and laugh and ultimately obtain gorgeous and healthy hair.”
At the three-day event, Cunningham and the Olaplex team will demonstrate at Centre Stage by Nazih Group how Olaplex keeps hair manageable and assists with keeping manes long and strong during and after
the colouring process, emphasising its strength in typically
hot and humid Middle East
Nazih Hamad, President of Nazih Group, elaborated on the participation of international hair technitician at the event,“Tracey Cunningham not only embodies the identity of Olaplex in her work and as a stylist to the new modern women, but she also truly values the science and ethics behind this unique brand. ”