Home solutions

Our Correspondent
EMIRATES BUSINESS

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. The company offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic
appliances.
Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 countries every year. In 2015, Electrolux had sales of SEK 124 billion and about 58,000 employees.
Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm. Whereas its extension in Emirates, Electrolux is a contract cleaning company expert at setups with over
27 years’ experience in the demanding world of commercial cleaning in the UAE Electrolux is fully committed to maintain the position as the leading service provider in UAE. It specialise in corporate services and government organisations.
Roughly 50 percent of sales are in the Americas, 35 percent in Europe (a shift from 50 percent five years ago) and 15 percent in other markets. Growth markets now represent 30 percent of the business and the goal is to increase this share significantly moving forward.
Electrolux is also a leader in kitchen appliances including food preparation, storage and dishwashing. The group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professionals. Many of the Michelin star restaurants in Europe are equipped with Electrolux professional products.
Lorenzo Milani, CEO, Electrolux deems that the success is built on partnerships — partnerships with colleagues, investors and above all with customers. Further he added that success can be achieved by “working for day-to-day results to permit the company to invest; designing the strategy to be able to know where to invest and; creating an excellent team to execute the
strategy.”
Presently Electrolux has more than 2600 employees working in different parts of Emirates. Quality, reliability and high performance are the real brands of its
company.

Profitable growth
To outperform market growth and enhance profitability, the focus is on strengthening positions in the group’s core markets and increasing the share of sales in growth regions. Focus is on
expanding
in profitable high-growth product categories, developing service and aftermarket operations and reducing complexity and costs in manufacturing. Acquisitions are an integrated part of the growth strategy.

Innovation
A key factor in the electrolux consumer-oriented product, development process is close collaboration between marketing, R&D and design, as is the transfer of know-how from the professional business to consumer products. Over a number of years, the group has increased investment in R&D. Sustainability is a core element of the strategy, and innovation is one of the group’s four prioritized areas for product development. At least one-third of the product development spend is related to sustainability.