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Bloomberg
Haier Electronics Group Co. opened its first office in Israel this week, expanding its search for smart home technologies.
“The decision to open an innovation center is fully aligned with Haier’s strategy: the world is our lab,†said Mr. Wang Ye, vice president and general manager of the Advanced Innovation Center in Haier’s appliance group. Not only will the company look for technologies for its product line, it will also help Israeli companies looking to expand in China, he said. Haier Electronics is part of the Haier Group, which acquired General Electric Co.’s appliances unit last year in a $5.4 billion deal. Galit Jacobovitz, senior director of partner programs at the Haier Israel Innovation Center, said the company will be looking for technologies it will be able to integrate into its product lines.
Makers of household goods are increasingly producing smart appliances connecting to the internet. One third of foreign investment in Israel last year came from China.