DUBAI / Emirates Business
Gulf Craft sold AED 80 million (USD 22 million) worth of luxury yachts and leisure boats across its range at this yearâ€™s Dubai International Boat Show (DIBS), the Emirates-based builder revealed today, signifying considerable market resilience amid a challenging global economic landscape.
Gulf Craftâ€™s announcement follows the successful unveiling of four exceptional yachts â€“ two of which are superyachts â€“ across its expanding portfolio, marking the greatest number of launches the innovative shipyard has ever presented in a single event.
â€œWhat we have witnessed at this yearâ€™s Dubai International Boat Show is the genuine buoyancy of the leisure marine market, one which we believe has been heavily supported by our global presence and growing worldwide interest in our take on boating and on-water living,â€ said Mohammed Hussein Al Shaali, Chairman of Gulf Craft. â€œThis year, we saw an increased number of international visitors, particularly from Europe, Asia, Australia, and the US â€“ all specifically coming to see and experience our product range.â€
Gulf Craftâ€™s unique marketing approach continues to center on delivering value, which, according to the builderâ€™s CEO Erwin Bamps, is crucial during difficult economic times.
â€œRather than taking cost-cutting measures, our focus is on exceeding client expectations and giving customers a greater return on investment in terms of both product and service,â€ Bamps said. â€œBy relentlessly investing in research and development and working closely with our suppliers to enhance the seagoing experience, we have made this possible.â€
Offering a wide range of craft â€“ from the luxurious Majesty Yachts line and Nomad Yachts long-range series, to the Silvercraft fishing boats and family cruisers and Oryx sport yachts and cruisers, Gulf Craft serves a diverse client base with different boating aspirations, enabling the shipyard to seamlessly adapt to shifts in the market. The companyâ€™s comprehensive in-house capacity and semi-custom capability further bolsters its value proposition â€“ larger yachts can be built to order, meaning that clients receive a unique piece that is tailored to meet their individual requirements.
Gulf Craftâ€™s global premieres at DIBS included the youngest tri-deck Majesty 110, the opulent Majesty 90, and the oceangoing Nomad 55. The Oryx 43 fly-bridge was also debuted for the first time in the country.
â€œOur success at this yearâ€™s Dubai International Boat Show is testimony to the exhibitionâ€™s global and regional prominence as one of the worldâ€™s leading lifestyle events for the leisure marine industry. As our home event, we look forward to our participation year after year,â€ Bamps concluded.