Dubai / Emirates Business
Global Village concluded its extremely successful 20th season with the highest ever guest attendance at 5.3 million and business transactions worth AED2.2 billion, and closed to a packed house over its final weekend when more than 90,000 guests attended the park while the Lebanese superstar Nancy Ajram took to the stage a spectacular concert to be the last Friday concert for this season before itconcluded on April 9th.
The 20th season displayed many highlights as it celebrated two decades of pioneering one of the best outdoor cultural and retail experiences in the region along with exceptional entertainment offerings. Guests of Global Village were clearly delighted with the 20th edition, which was exhibited in the Guests Happiness Index that ranked the destination at 9 out of 10. The Guests Happiness Index is a survey that ranks guest experiences throughout the season, with a rating score that Global Village constantly strives to increase to meet the satisfaction of its guests across all touch points.
Ahmad Hussain Bin Essa, CEO of Global Village said, “We listen to our guests and their feedback is paramount for our growth. We were very committed to ensuring that the 20th anniversary season of Global Village would exceed expectations of all our guests, and now with the overall high score of 9 out of 10 on the Guests Happiness Index; we believe we have achieved our goal for this season. We were able to gather the cultures of more than 75 countries during this season while making our long and steady strides towards making Global Village among the top family entertainment destinations in the world.”
This season carried some special activations such as ‘Hakawati’ which was targeted to children and took place over 3 days as part of the Arab Reading Challenge initiative that was launched earlier this year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.
This traditional Arab art of the story-telling culture of the Middle East region came alive at Global Village as it brought in a story-teller to read out stories to children in a comfy
surrounding with special
background music and lighting that brings the story characters to life.
The story-telling included interactive sessions with the kids through an exciting medium of puppetry as part of its story-telling process.