Abu Dhabi / WAM
Abu Dhabi Airports has announced that Emirates Leisure Retail, ELR, HMSHost International, Lagardere Capital, and SSP, four world-class food and beverage retailers, have been awarded the concessionaire contracts for Abu Dhabi Airports’ Midfield Terminal Building, MTB.
Once operational, the MTB will constitute a number of world first exclusives in terms of its F&B offerings, including celebrity chef inspired outlets, unique to Abu Dhabi International Airport.
These innovative ideas will be spread across 11,300 square metres of dining space in the MTB. “The F&B offering at the MTB will challenge the very perception of F&B retailing in an airport environment thus far, and will set the benchmark for dining concepts moving forward. Bearing in mind the wide demographic that we will be catering to, we are thrilled with the pioneering, avant-garde approaches that we have been able to gather together under one roof,” said Mohamed Mubarak Al Mazrouei, CEO of Abu Dhabi Airports.
Over 80 concessionaires submitted more than 250 brands to Abu Dhabi Airports when the process began in April 2015.
Bidders were required to produce spectacular and innovative ideas that would put an emphasis on enhancing passenger experience above all else. Solutions outlining authentic, technological and sustainable details were sought, which would reflect Abu Dhabi’s renowned hospitality, to further cement the capital’s status as a top-tier destination.
“The four main concept pillars that we outlined for the bidders were: experiential dining – adding experience to the occasion; customisation – giving customers the chance to interact and be involved with the end product; casualisation – providing familiar yet outstanding dining environments, whilst offering a wide menu selection; and personalisation – present brands that resonate with diners and make a personal connection. In addition, we challenged bidders to capture the essence of Arabian hospitality. The winning concessionaires were those that had demonstrated their ability to deliver on the vision behind it all: providing spectacular ideas that will translate into sensational experiences, and exceeding the expectations of our business partners and customers alike,” Al Mazrouei added.
When the MTB is complete Abu Dhabi International Airport’s overall capacity will reach 45 million passengers a year. In 2015, a record 23.3 million passengers used Abu Dhabi as their origin, destination, or transit point.
The MTB, which is set to become the primary gateway for the national carrier, Etihad Airways and its partners, will also include cargo and catering facilities, utilities, and related infrastructure.