‘F-PACE’: Jaguar to launch its first performance SUV in the Middle East

Dubai / Emirates Business

The British luxury performance brand Jaguar has chosen the iconic Burj Khalifa for the Middle East launch of its first ever performance SUV; the Jaguar F-PACE, which has been lined up for the unveiling on May 2.
The brand would be the first in line to use the world’s tallest building facade as a communications platform. The event would also showcase a stunning creative and artistic execution.
Bruce Robertson, Jaguar Land Rover MENAP Managing Director, said, “Jaguar has been an emblem for its technical artistry. Our cars represent passion, human skills, British Design, craftsmanship and ingenuity. BurjKhalifa is a global icon that pushes the frontiers in design, architecture, and construction – what better way to celebrate the arrival of Jaguar’s ultimate practical sports car than with a never-before-seen LED show on the world’s tallest building screen. We are thrilled to share this once-in-a-lifetime event.”
To present an exclusive and a unique regional launch of the Jaguar F-PACE, the luxury car brand decided to unveil the latest line-up at the world’s tallest building. Jaguar is no stranger to world-firsts. Also, the Jaguar F-PACE broke the Guinness World Record for the largest ever ‘loop-the-loop’ at its global motor show debut in Frankfurt last September.
The iconic LED light animation featuring the Jaguar F-PACE will be exhilarating to watch, and is designed to get the heart racing and the blood pumping, something that could only come from the fusion of two technical and design masterpieces — the Jaguar F-PACE and BurjKhalifa. The event perfectly embodies Jaguar’s brand DNA and approach to life: it’s not the number of breaths you take that matters; it’s the moments that take your breath away.
It also represents the next instalment of ‘The Art of Performance’ story, Jaguar’s communications platform launched in 2015 to celebrate performance that excites the senses.