Etisalat launches auction of VIP numbers, new code

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Abu Dhabi / Emirates Business

Etisalat and Emirates Auctions has announced the launch of an auction of exclusive VIP numbers along with the new mobile code (054).
The auction this year will introduce the new code 0544000000 along with 40 unique mobile numbers. The VIP numbers can be taken with exclusive Etisalat packages created including the latest smartphones, data, SMSs, local and international minutes. There are four categories for the VIP customer which mainly are gold, platinum, diamond and diamond plus.
Etisalat will allocate a portion of the auction proceeds to the Khalifa Humanitarian Foundation while another part will be used to support Etisalat’s CSR projects.
Fares Hamad Fares, VP Corporate Communication, said, “Etisalat’s auction of VIP numbers and packages is an opportunity to provide exclusivity to our esteemed customers. This also provides a platform to contribute to the society as part of our existing CSR strategy and a commitment to the country. Our partnership with Khalifa Foundation is in line with our overall organisational objectives that will bring a positive impact to the society.”
Abdullah Matar Al Mannai, Executive Director at Emirates Auction, said, “We would like to take this opportunity to thank Etisalat for all its efforts in supporting national initiatives and contributing to projects that help strengthen the principles of CSR in commercial companies. Such joint efforts with the government and the private sector serves the community targeting all sects of the society.”
The numbers, along with the relevant packages, will be auctioned by the Emirates Auctions Company on April 23 at Armani Hotel, BurjKhalifa in Dubai. Customers can participate in the auction electronically through the website or call 800101 for further information.
Etisalat is a multinational UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.
As of February 2014, Etisalat is the 13th largest mobile network operator in the world, with a total customer base of more than 167 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.
On December 31, 2015, Etisalat reported consolidated revenue of US$14.08 billion (AED51.7 billion) and net profits of US$2.26bn (AED 8.3 billion).

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