UAEâ€™s national airline Etihad Airways will showcases its commitment to providing unmatched culinary experiences in the air and on ground, announcing a multi-year partnership with Taste Festivals Ltd â€” organisers of the worldâ€™s leading restaurant events since 2004.
The airline, along with many of its Etihad Airways Partners, will have a presence at 15 Taste festivals scheduled in 2016, beginning on March 10 with Taste of Dubai, Taste of Hong Kong and Taste of Sydney.
Additional sponsored festivals will take place across five continents in important Etihad Airways destinations, such as Amsterdam, Johannesburg, London, Milan, Melbourne, Moscow, Paris, Perth, Rome and Toronto, and its home capital city of Abu Dhabi.
Shane Oâ€™Hare, Etihad Airwaysâ€™ Senior Vice President Marketing, said: â€œAligning with Taste Festivals is a natural progression for a global airline whose mission is to provide remarkable service and hospitality to millions of guests. We deliver this promise through a highly-acclaimed culinary offering and a food philosophy that constantly pushes the boundaries to provide superior guest experience.
â€œTaste provides us with a platform to highlight our dining innovation across all cabins and in our spectacular lounges. We draw inspiration from the best restaurants and emerging chefs from culinary capitals worldwide, and serve it with the style and sophistication that has become synonymous with the Etihad Airways brand.â€
Justin Clarke, Director, Taste Festivals, said: â€œWe are delighted to be in partnership with Etihad Airways. Their commitment to being the worldâ€™s leading culinary airline is both exciting and a testament to the logical brand fit between Etihad Airways and Taste Festivals. We look forward to working with Etihad to communicate their current service and to inspire future innovation.â€
As part of Etihad Airwaysâ€™ global partnership with Taste, the airline is creating a â€˜Taste the Worldâ€™ initiative to honour and celebrate rising culinary talents from each of the 13 Taste festivals outside the UAE. These winners will earn a trip to Taste of Abu Dhabi from November 3 â€“ 5, where they will display their skills and compete against the airlineâ€™s celebrated Inflight Chefs.
Etihad Airways was recently honoured by Air Transport World as 2016 Airline of the Year, and is the proud recipient of numerous awards for consistently executing a high standard of in-flight dining.
Etihad Airways has elevated the onboard experience in its First Class cabins. The Inflight Chefs, many of whom have come from leading fine dining restaurants, use their culinary expertise to provide highly personalised Ã la carte dining tailored to each guest. They are also equipped with a pantry of fresh ingredients to fulfill made-to-order requests.
Food and Beverage Managers in Business Class oversee the service of a modern and healthy Ã la carte menu. They can recommend the perfect accompaniment from the airlineâ€™s boutique in-flight cellar. Etihad Airways currently has 235 Inflight Chefs and 495 Food and Beverage Managers, providing the acclaimed First Class and Business Class service for which the airline is widely considered the worldâ€™s best.