Dubai / Emirates Business
For the first time in the UAE, dubizzle – the country’s leading property classifieds platform – has introduced 360° virtual reality tours, allowing property seekers a comprehensive tour of desired properties ahead of contacting agents.
Partnering with 360VUZ, winner of best Travel Tech Start-up 2015, dubizzle will integrate the latest virtual reality technology into property listings through the new service, bringing a unique proposition to the UAE’s online property market.
dubizzle’s property section receives over 1.5 million unique visitors per month and now users interested in purchasing or renting properties can view a comprehensive 360° tour of desired properties using toggles on the screen or a Virtual Reality device.
“This new, innovative service saves property seekers the time of multiple physical viewings, which in turn curates more serious leads for property agents and owners. We understand that time is a scarce and valuable asset for property seekers, so through utilizing the latest technology through our partner 360VUZ, we can now provide a unique service offering an advanced, interactive and more streamlined online property search experience,” said Ann Boothello, Senior Product Marketing Manager dubizzle property.
“As the region’s pioneer Virtual Reality Innovation Company in the Middle East, we are very proud to partner with dubizzle, the leading property portal. This partnership will let users emerge into reality and experience a new level of innovation and authenticity” said Khaled Zaatarah Founder and CEO of 360VUZ and 360MEA.
This 360 virtual reality tour can be viewed for free by any tenant or buyer browsing properties on dubizzle website, the content creation service is available at an additional fee to property agents listing properties on dubizzle. Based on a test-run conducted by the platform, property ads with the 360° Virtual Reality tours received 155% more clicks than those with standard still imagery and 56% more enquiries than those without, indicating the desirability of more rich and interactive content on properties.
“As the UAE’s leading property portal, we are constantly working to evolve and improve our offerings, ensuring an easy and more enjoyable user experience. This latest addition will not only streamline the property searching process and offer a transparent view, but will also provide users with more quality listings to sift through,” added Boothello.