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Dubai / Emirates Business
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is collaborating with the Department of Economic Development (DED) in Dubai to officially implement and regulate the terms of use for the Dubai brand logo.
The use of the Dubai brand logo across any activity must be approved by Dubai Tourism, through the application of a consent form to ensure its proper and authorised implementation.
DED will ensure regular checks on all stores across the emirate as part of the Consumer Rights Campaign, as well as working hand in hand with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation.
The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus
on intellectual property (IP)
protection.