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Creating innovative tools and superior nail products

ORLY STAND AT BWME 2016 2 copy

 

Our Correspondent / EMIRATES BUSINESS

It all started with Pink. For more than 39 years, Jeff Pink and ORLY have pioneered the nail care industry. By creating innovative tools and superior nail products ORLY
provides the medium to produce quality manicures, allowing consumers and salon professionals to
express their most colourful desires.
It offers conception of timeless nail looks, such as the original French manicure, to cutting-edge nail colour, treatments, textures and design. ORLY meets all the nail needs of women in over 85 countries, with the finest and safest ingredients. ORLY products are exclusively distributed by Sawaya International LLC in the
Middle East.
Sawaya International LLC is ORLY Middle East’s master exclusive distributor, specialised in professional beauty products covering beauty salon and spa markets. The brands selected by the company are based on quality of products, which Sawaya considers as one of the top priorities. Professionalism in distribution with 25 years’ experience and loyal clients, made Sawaya Int’l successful in its business. With a leading market share in the professional beauty market and a vision in the beauty field, Sawaya International’s built a solid reputation that gradually lifted its rank to the top. Anticipation and innovation captured the public and identified the company to beknown as an ‘outstanding’ distribution company in Middle East.
Nadia Deering, Vice President of
International Sales at ORLY International, said, “Orly constantly innovates and exhibits the next big thing in the nail care industry. We are so please to be in the Middle East and especially the Emirates, as it is one of the most trendy and fast forward destination in the cosmetic industry.”
ORLY has recently launched its summer and spring collection.

Pacific Coast Highway (PCH) 2016
collection
Summer is the time of the year to get some playful and bright colours shine through. Take a drive down the coastline with PCH, the new Summer 2016 collection from ORLY.
The makers deem the flamboyant and flashy colour palette of the PCH collection will have you squinting directly into eternal sunshine and an everlasting summer. The collection offers six lacquers of your choice. The range includes— road trippin (bright yellow creme), summer sunset (yellow orange shimmer), put the top down (grape fruit neon creme), scenic route (lilac neon creme), life’s a beach (red orange neon creme) and paradise cove (red violet neon shimmer).
Melrose, Spring2016 collection
Fall into the spell of ORLY’s Melrose Spring Collection with an acid mixture of bubble gum, coral, raspberry and minty turquoise shades. This collection offers you funky fresh shades of Melrose as you stroll at the park or while you go for shopping at mall. The six nail lacquer of the collection includes —beautifully bizarre (light pink with blue/green pearl), vintage (bright seafoam creme), trendy (bright coral with silver shimmer) feel the funk (lilac holographic
glitter), hip and outlandish (bright teal creme) and window shopping (hot magenta creme).

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