Casio launches camouflage GA-100MM in the Mideast

Sunaina Rana / Emirates Business

The new G-Shock and camouflage design, Casio GA-100MM marks its arrival in the Middle East. The new Casio watch is now available across all Casio points of sale in the UAE.
Tsuneo Nagai, Managing Director, Casio Middle East told Emirates Business, “The striking good looks and innate toughness that is built into the GA-100MMNA is part of the Casio DNA and makes this watch ideal for those who love taking on the rigours of the outdoor military-style lifestyle.”
Coated in tough mineral glass, this watch is both magnetic and shock resistant plus it is water resistant to 200 metres. The case and bezel are coated with resin that graduates onto the band.
The camouflage pattern blends across both case and band with the marbled pattern. The combination is made possible by a mixed colour moulding process, to give the watch a ready-for-anything look. The camouflage watches come in a different range, the base model for this edition is the big case GA-100. The hours and minute hands feature graded colouration and the overall design including the face, presents an authentic military look and feel.