ADCB wins award for retail banking, brand initiative

Abu Dhabi / Emirates Business

Abu Dhabi Commercial Bank (ADCB) on Saturday announced that it has recently won two prestigious Asian Banker awards; “Best Retail Bank in the UAE” and “Best Brand Initiative of the Year” across Asia, Middle East and Africa, which was awarded to the Bank for its pioneering initiative “Ambition Visualized”. ADCB received the awards during the Asian Banker Excellence in Retail Financial Services Awards ceremony held in conjunction with the 15th Annual Excellence in Retail Financial Services Convention in Hong Kong.
ADCB was awarded the “Best Brand Initiative of the Year” for its “Ambition Visualized” integrated campaign built around uniting a diverse population through the power of ambition. The key driver of the initiative was the UAE’s multi-cultural community that is brought together by their distinctive ambitious attitude towards achieving their goals. To accomplish their objectives, ADCB provides its customers with world-class products and a dedicated customer care team that understands their requirements and needs.
“Best Retail Bank in the UAE” was awarded to ADCB in recognition of the Bank’s strong retail franchise.
Commenting on the award, Arup Mukhopadhyay, Group Head Consumer Banking, said: ““We are honored to receive the ‘Best Retail Bank in the UAE’ award for the seventh year. These prestigious awards emphasizes ADCB’s ongoing commitment to service excellence and acknowledges the array of initiatives implemented to enhance customer experience and shareholder value. The recognition inspires us to continually innovate and develop new solutions to serve our customers better in 2016 and beyond.”
The Asian Banker is a leading provider of strategic intelligence on the financial services industry.
The International Excellence in Retail Financial Services awards programme is the most prestigious and transparent awards programme for consumer banking in Asia Pacific, Central Asia, the Middle East and Africa. More than 250 banks in 42 countries are thoroughly evaluated. The Asian Banker Excellence in Retail Financial Services Awards programme is one of the most renowned performance benchmark for the retail banks in an increasingly competitive marketplace.