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ABU DHABI / WAM
A delegation representing Abu Dhabi’s tourism industry is heading to Germany to participate in IMEX Frankfurt 2016, the award-winning trade show that promotes innovation in the Meetings Incentives Conferences and Exhibitions, MICE, sector.
The show, which runs from April 19-21, is expected to draw thousands of exhibitors and key decision-makers from around the world to the central German city.
Led by Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, the delegation will comprise a 20-strong portfolio of products, including UAE national airline, Etihad Airways, leading hotels, destination management companies, resorts, attractions and tour operators.
TCA Abu Dhabi expects the emirate’s MICE sector will play a crucial role in Abu Dhabi’s overall economic expansion aligned to Abu Dhabi Government’s 2030 Economic Vision, with participation in events such as IMEX Frankfurt 2016 playing a key role in facilitating such vital growth.